Pula Shali

Founder & Owner

I am a seasoned photographer and IT administrator with 9+ years of business leadership and commercial photography experience across broad industries and specializing in fashion, portraits, and events. Recognized for demonstrating a natural aptitude for highlighting color and energy, as well as for managing websites and functioning collaboratively with clients, I have a history of contributing to company growth throughout my career. Professional focal points include IT administration, service management, digital photography, social media solutions, reports analysis, event photography, portrait photography, process improvement, public relations, wedding photography, technology solutions, cross-functional team leadership, performance assessment, and client relationship management. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, negotiation skills, as well as resource management to support artistic output and maximum business efficiency.

Currently, I am the Owner of Shali Productions. Under my leadership, I utilize technical photography knowledge to function as a commercial photographer specializing in fashion, portraits, pregnancy/newborns, animal portraits, and weddings. I also cooperate with national and international agencies, magazines and renowned design studios to finalize contracts and perform shoots. In addition, I liaise with designers, business stakeholders, and artistic teams to ensure each company’s photographic and web design support structure is driving the business forward with minimal expenditures.

Colleagues describe me as a progressive, driven, down-to-earth, creative and technical expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.

I am pursuing new opportunities and can be reached through my website, or by mail: info@shali-productions.com


What Shali Productions can do for you !

NEW : Product photography

Product photography on location in The Netherlands and Europe


Web Design





Digital & Print

Have a project? send an email info@shali-productions.com

The process

  • 1.

  • 2.

First Contact

Contact by email – get an offer – make an appointment

Discussion & Planning

Meeting  – adjust or make a new offer – payment by cash / mobiel payment service by SumUp on location or bank transaction for later.
  • 3.

  • 4.

  • 5.

Final Strategy

Final planning – checking deadlines – payments and updates.


Web services: contact by phone or chat application – implement plan and send updates.

Photo shoots: Contact by phone or chat application before going to location – implement the plan.

Final Product

Delivering final products: digital | print | website


Meeting points: Amsterdam CS & Schiphol Airport lounge

+31 (0) 6 403 66 760


Mon. - Fri. 11:00 - 13:00 / 16:00 - 18:00

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